COMPANY PROFILE

MITAVITE was first established at Somersby near Sydney, Australia in the mid 1980’s when founder Sam Rutherford and his associates identified a need for quality horse feed products to be made available throughout the horse industry. Their innovative approach, vision and dedication to the well being and nutritional requirements of all types of horses led to the company being established as the forerunner in the supply of scientifically balanced and blended feeds.

The company's continued growth and widespread acceptance of these revolutionary products initially saw the construction of a sophisticated computerized mill at Somersby. This is the largest dedicated mill of its type in the Southern Hemisphere. Additions to the plant throughout the 1990’s and new processes such as steam extrusion were necessitated due to the high demands of horse owners. These are now an integral element of the company’s manufacturing profile. MITAVITE’s steam extrusion process is the only one of its kind and was the first to be developed in Australia specifically for the horse industry. Other innovative processes specific to horse feed manufacture are also included, specialized molasses holding and distribution, bulk raw material unloading facilities, and oil distribution processes. This along with continued research and development programs established to support specific requirements ensures that MITAVITE continues to be the industry leader.

First known as the Australian Feed Company, MITAVITE (now a division of Inghams Enterprises Pty Limited) has also become a world leader in the manufacture of specialized Horse Feeds, under the MITAVITE trademark. The blended mixes which are patented in Australia, New Zealand and South East Asia, are nutritionally balanced and expertly formulated to provide unique products for the racing, breeding and leisure/performance horse industries. Export markets have developed strongly with MITAVITE products being shipped to Noumea, Thailand, Macau, Hong Kong, Singapore, Philippines, Malaysia, Japan, Korea, and Qatar and Dubai in the Middle East, UK, South Africa and Mauritius. New Zealand markets continue to grow steadily and our products meet the high standards set by NZ quarantine authorities. The success in all these markets is due to the high standard of production, quality control, packaging and proven results of the MITAVITE range of products. Mitavite products are now readily available throughout the UK with simple easy to access retailer focused distribution channels. Their current reduced range is based around their Vitamite rice based feeds and supplements, which is the choice of champions such as Mark Todd and Michael Whitaker.