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VITAMITE COOL PERFORMER SIX YEAR OLD QUALIFIER

Wondering what’s fuelling the equine stars for this year’s games? Heard about the amazing rice based feeds from the leading manufacturer in the Southern Hemisphere now available in the UK? Want the low down from the riders themselves on what best to feed for compliant horses and winning results?

Although they represent three different countries, show jumpers Michael and John Whitaker (GB), eventers Clayton and Lucinda Fredericks (Australia) and Mark Todd (New Zealand) all have one thing in common when it comes to providing their mounts with optimum nutrition; Mitavite’s new rice based complete feed, Vitamite Cool Performer.

Cool Performer is very different to traditional horse feeds, using the high oil properties of stabilised rice bran to provide a high energy, low GI feed in a highly digestible, palatable form. Cool Performer, along with Vitamite’s Performance supplements Performa 3 Oil, Super Amino 66 and the high oil additive Power On are distributed in the UK by Battle, Hayward and Bower Ltd. The www.mitavite.co.uk website shows details of all the Vitamite products available.

An Innovation award winner at this year’s BETA, Vitamite Cool Performer is the only rice-based complete feed currently available in the UK. The benefits of a low GI, gluten free diet are well known in human nutrition and horse owners are now showing interest in transferring this knowledge to the diets of our equine friends.

The benefits, particularly for those horses that cannot tolerate high grain diets can be dramatic.
This is no more apparent than in the feeding of older horses, who as they age often become more susceptible, here the specially formulated feed Vitamite Golden Oldies is quickly gaining a strong following.

The Fredericks have experienced their most distinctive results whilst feeding their horses over the past couple of years on Mitavite feeds. Long time supporter, well before spending this season based at a yard in Bedfordshire, come back event rider New Zealander Mark Todd needs no introduction as he again represents his country. Michael Whitaker began his association two years ago whilst in Kuala Lumpa when he tried the product for Suncal Portofino 63 with great success. His brother, fellow showjumper John having seen the improvement and glossy demeanour of Michael’s horses, naturally wanted the same for his own jumpers and approached Mitavite for a piece of the action.

‘Vitamite Cool Performer was a real find for me. My horses have never performed better, they look better and recover faster after competition. I can’t believe that with Cool Performer I am feeding more energy than oats or corn with no fizz at all.’ Exclaims Ranked Number one British showjumper Michael Whitaker, who has won 11 team medals at championship level, three of them gold. He also holds three individual silver medals won at European Championships. Five years brother John's junior, Michael lives in Nottingham. He rides the bay mare Suncal Portofino 63.

John Whitaker, now 53 began riding at 7 years old, is one of the most admired show jumping riders worldwide and has won 14 team medals at Olympic, World or European championships in his long career. Probably best known for riding the first millionaire show jumper grey gelding Milton in the mid eighties to 90s, he now partners the bay stallion Peppermill.

Heading up operations for Mitavite in UK and over from Australia, Colin Price said  ‘Mitavite wish all our Cool Performers, riders who feed their horses the range of Vitamite rice based feeds and supplements, the very best of luck at the 2008 Games and with them we are delighted to be part of the action.’ For details about the products and to find a stockist near you call Battles on 01522 529206 or click www.mitavite.co.uk